NETnadive User Experience and Marketing Research

NETnadive User Experience and Marketing Research

NETnadive is a platform that connects between students at campus with local volunteering opportunities that give students rewards for their social involvement. The platform is designed as a network of users who are able to find volunteering opportunities around campus and in Jerusalem, and get gift cards for doing that from our sponsors.

This research based project was done as a final project for the Business Administration Seminar Course at the Hebrew University of Jerusalem, in 2014.

The team members are from different majors and professional backgrounds.

Responsibilities: As product designer and user experience designer in the team I developed an online strategy to facilitate the product idea of building bridges between NGO’s and students, that included designing a prototype of the online platform, creating branding identity, doing usability and user experience test, and presenting the idea to the potential audience. My responsibilities included analyzing  data of surveys and interviews that were conducted with 60 students who are among our expected target audience of users.

The design process of the app started with (1) a basic research to identify the students’ needs in our campus, this made us learn also about possibilities of other target audience “Students” vs. “NGO’s” vs. “Sponsors”. We conducted our research through surveys, focus groups, and interviews with stakeholders, that included meetings with officials from our university. (2) Based on our first research study, we started to design first prototype of the app. We presented the prototype in our class, the feedback we received contributed to the (3) ideation process of our product, and we had to redesign it again considering UX/UI principles, and focus on “students” as users, and “NGO’s” as providers of volunteering opportunities. (4) We created different scenarios and personas to make the concept of our app clear to the target audience. (5) Delivery of the app design was through html5/css webpage design, and was presented also in the final pitch of our product. That included sharing the scenarios and personas with the target audience. In addition, we presented our marketing research results of the project in terms of strategy, budget, mission, value, business model etc.

Conclusion: We presented the project results at the Hebrew University. The main results indicated that the product target audience was satisfied with the product idea, specially the motivation aspect of it in terms of rewards and gift cards to users, however, there is a need to modify users portfolios, and make it more simplified, as the main tool they wanted to use was locating volunteering opportunities around campus, than networking with other students.